This one easy step can increase your market share and bring business back to the High Street
Posted on 8th February 2021 at 15:52
Like so many established businesses, Estate Agents are feeling the negative impact as shoppers desert the High Street for cheaper online retailers. Lower overheads allow online agents to offer cost-conscious vendors potential savings when it comes to selling their homes, making them an attractive option for many sellers. Not to mention COVID-19!
Over the last 20 years, the growth of online property portals including Zoopla, Rightmove and PrimeLocation have transformed the property sales and rental process immeasurably, for both renters and agents alike. Sellers have been attracted with the simple low cost online offering.
The speed and convenience of online portals means that 98% of people today start their property search online, whilst for agents the portals have extended their shop windows to millions of potential new customers.
What can you do to bring customers back when every estate agent, both online and on the high street, claim they offer the best service? How can buyers, sellers, renters, and landlords choose the agent that is right for them?
The cost-effective solution is to provide your customer with a unique selling point. In addition, this simple step is safe for buyers and sellers alike during the current COVID-19 restrictions. A simple solution is to offer your customers the opportunity to remotely view properties.
So, what will elevate your market share?
A Virtual Tour is the answer. Not only is it cheaper than you imagine, but it also provides your customers with a hassle-free viewing solution. A Virtual Tour allows the potential buyers to get a feel of the property and the opportunity to revisit rooms on numerous occasions to help visualise how it would suit them. It allows the viewer to experience remotely walking through the property at their own pace.
No matter how many beautiful room photographs are used and taken from all angles they simply cannot give the same viewing experience. In fact, some photographs are so skilfully taken they can give a false impression, ultimately leaving the viewer underwhelmed when they actually visit the property. And unfortunately, this can have an impact on your company as they may feel the information provided was misleading.
Benefits include the impact on the vendor is minimal as it takes only one short visit to the property to complete the Virtual Tour. The link to the Virtual Tour can then be used to market and showcases the home looking at its very best!
This creates a win/win solution for the agent, seller and purchaser alike saving their valuable time hosting viewings and having to keep the property constantly pristine.
Do not sit back and watch your market share diminish, seize the unique selling opportunity to make your Estate Agency ahead of the rest with a virtual tour.
What have you got to lose? Why not give it a try.
Contact us for more information or fill out our enquiry form below!
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