Elevate Your Marketing Strategy with Drone Footage
Posted on 30th March 2021 at 10:00
Dee4Drones provides the highest quality of aerial photography and drone videography to businesses across every sector. There are multiple benefits that come with this format of visual content, not least the ability to increase the effectiveness of your promotional activity. Below are some of the ways you can use drone footage to take your marketing strategy to the next level.
Showcase your company and brand
Whatever kind of marketing materials you use, drone photography will bring them to life. Our clients have added our shots to everything from their websites, social media channels and email campaigns, to printed brochures, flyers and event signage.
This is an opportunity to be creative and make the most of a fantastic image bank, so take a look through your existing materials and decide how they can be improved through a brand new set of eye-catching photographs.
Share striking video content
Video truly is the king of content, as it grabs attention and retains it for longer than most other formats. When a visitor watches a video, their time on your website is greatly extended, which is a key goal of search engine optimisation (SEO).
Whilst your drone videos can be embedded into webpages and blog posts, it’s also a good idea to use them in your page headers or as a section of the webpage. Setting this content to auto-play helps the visitor to instantly get a feel for your brand through the power of drone footage.
Ramp up your social media
The researching of services is being carried out through Facebook, Twitter, Instagram and LinkedIn much more than it was just a year or two ago. Whilst search engines such as Google are still the main source of web traffic, many businesses are seeing their social traffic increase on a month-by-month basis.
This is because potential customers often decide to look up a business whilst they’re scrolling through a social media platform. Rather than switching to another app, they instead search for a service or particular brand right there in the platform they’re currently using. By giving them all of the information they need in a visual way, you make their experience much smoother and increase the likelihood of them following a call to action.
Recruit more easily
When a website and its social media channels truly stand out, they receive a lot more attention from people who are seeking a new role. As a result, drone footage can help you to attract recent graduates and top talent alike, which speeds up the recruitment process significantly. As well as receiving a higher calibre of applications, you’ll also spend less time (and therefore money) on finding the right person for each role.
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